At American House, ’tis the season for giving. For the fourth year in a row, our residents are spreading the true meaning of the season by helping their less fortunate neighbors through the Holiday Hope for Seniors campaign.
The campaign, which started with a tree-lighting event at 25 American House communities Nov. 29, raises money to provide 710 local senior citizens with basic necessities like soap and toothpaste this winter. Our residents are thrilled to be able to harness their charitable spirit and raise money by selling paper ornaments for donations to the Holiday Hope for Seniors campaign!
While donations range from $5 to $20, every penny goes directly to help other seniors. According to MyTV20, a new study shows that 37 percent of senior citizens in the area are living in poverty — and we want to help. Our residents at American House know that it’s important all year long — but particularly around the holidays — to show others that someone cares.
“Each year, the scope of Holiday Hope for Seniors becomes bigger, and the impact becomes more noticeable,” said Rob Gillette, chief operating officer of American House. “We are excited about the opportunity to provide dignity and hope for senior citizens outside of our own American House walls, and help individuals in the community.”
This year, the Holiday Hope for Seniors campaign partnered with Lighthouse of Oakland County, The Senior Alliance, The Information Center, Adult Well-Being Services and The Luella Hannan Memorial Foundation to identify seniors in need of personal items this holiday season, and the goal is to raise $50,000. The Holiday Hope for Seniors campaign is run by the American House Foundation, which was founded in 2007 to invest in outreach for older adults in need of assistance along and in research opportunities through a partnership with the Institute of Gerontology at Wayne State University.
For more information about Holiday Hope for Seniors, or to pledge a donation, please contact Danielle Bruce at firstname.lastname@example.org or (248) 203-1800.
The residents and staff at American House believe it is truly better to give than receive. Give us a call today at (248) 579-4422 or visit www.americanhouse.com to find out what we can offer you (or your loved one) at one of our close-knit communities.